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Time to think about a Website Redesign

Website Redesign
In: Web Design

Website Redesign Services

Picking the right design and layout for your website can be extremely exhausting. You cannot be sure of what would really work or which direction to take. Simple and elegant.

You need to redesign your website so that it not only conveys the right message to the right audience, it is purposefully designed to stand out.

Now that we know what to do, and what not to do, let’s answer the next question: when to do it. When is it the right time to think about a website redesign? What are the signs that we should constantly watch out for?

Website Audit

Your website is your spokesperson. But we need results. We need action. We need to see the numbers. What are the signs that will help us make this decision?

1. On-page SEO

SEO is not only about ranking high on the search engines. Good SEO practices help improve the user experience and usability of a web site. The trust that the user has on the website grows when it is positioned on the top. The number of views increases simultaneously.

SEO improves brand visibility, brings in a higher ROI with more traffic and provides an insight into consumer Behaviour. Without the basic on-page SEO, your website is just a sitting duck.

2. High bounce rate

What good is a website if the design does not enthral the viewer and keep him on the page for a good period of time? A high bounce rate means you definitely need to go back to the drawing board.

If they walk off in the middle and then refuse to come back to your website again, you have problems. Reasons could be anything – poor user experience to unfriendly design. You know what you have to do now. Website redesign.

3. Longer loading time

When it comes to having patience, customers have very little of it. When they resort to Google for an answer, they expect it instantly. They are not going to sit around and wait for your page to load. They will leave in flat 10 seconds, and 10 seconds is being generous.

Be ready to have a design that does not affect its loading time, or be prepared to lose prospects.

4. Troubleshooting is high

Once your website goes live, it should be independent and carefree and extremely functional. If you are going to spend your resources on fixing problems rather than the customers that it is supposed to bring in, you need a restructure.

5. Non-compatible on the mobile and lower resolution devices

Your website has to be compatible with every other device: android, apple, tab and everything else that is out there.

Check out your content management system for more data. That will tell you if it is time for website redesign.

6. Contains dead links

Have you ever clicked on a link and received a 404 message? Did you go back and keep trying or did you just leave the website?

That is the normal inclination. This website is not worth it because it does not give you what you want instantly. So take a comprehensive look at the links and consider website redesign as an option.

7. Does not resonate your brand

Your website design should speak for your product and service. It should resonate your brand. There should be a sync between the message and the messenger.

Take a look at everything: logo, colors and every other element that constitutes the website redesign. Take a neutral point of view. Take action immediately.

8. Navigation

If the website user is lost, or unable to find a solution, he will walk out. Enhance your website design with clear and helpful navigation links.

9. Not secured with HTTPs

Privacy and security are some of the biggest concerns of online users. If your website is not secure, you will lose prospects faster than you can say HTTP. Use HTTP. It helps transmit data to and from the website and prevents unauthorized users from having access to it.

It is a hard call to make. All those years that your website has been with you will make you hesitate about shutting it down and bringing in a new one from scratch. You feel nostalgic about the design and the theme. You feel a sense of heart-break when you think about a new website taking its place.

But what you do need to realize that it is the right thing to do. Your company is at stake. Your reputation is online. You need to keep the numbers rolling. It’s time to take that hard call.

It’s strictly business.

Lose the website that does not work or lose the entire company.

A website redesign is not an indulgence, but a necessity.

We can analyze your website and talk about what works and what does not. And what we can do to improve the conversion rates and enhance your customer experience.

Are you ready to have that talk? Let’s Talk.

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